What is AI & ML and Why Does Your Business Need it?

February 28, 2024

In today’s world, businesses are dealing with a lot of data, which can be overwhelming and confusing. However, there is a way to make sense of all this data and use it to make better decisions, improve customer satisfaction, and gain an edge over competitors. Artificial Intelligence (AI) and Machine Learning (ML) are here. AI and ML technologies are no longer just futuristic ideas; they are rapidly becoming crucial tools for businesses to achieve data-driven growth and success.

Did you know that 90% of the world’s data was created in the last two years? That’s a lot of information to analyze! Businesses today can leverage the power of AI and ML to make sense of vast amounts of data that would otherwise be overwhelming. These intelligent tools can help identify patterns and make predictions, providing valuable insights to drive business success. By using AI and ML, businesses can avoid the time-consuming and tedious task of manually sifting through data in spreadsheets.

AI and ML for Business: Driving Growth with the Dynamic Duo

AI and machine learning are technologies that can think like humans, learn from experience, and adapt to different situations. They are transforming businesses’ operations, from powering predictive analytics to automating routine tasks and streamlining complex processes. With AI and machine learning, companies can unlock valuable insights from their data, improve decision-making, and deliver better customer experiences.

Machine learning is like a computer’s brain that can learn things by looking at data. For example, we can give it lots of customer reviews, and it can determine what customers like and don’t like. Machine learning can find hidden things in data that humans might miss. This helps businesses make smarter decisions and do better.

Why is AI & ML Important for Business? Understanding the Data-Driven Advantage

Incorporating AI and ML into your business strategy is crucial. Neglecting these technologies is like attempting to navigate blindly. AI and ML can be incredibly beneficial to your business, and here are some ways they can help.

1. Data-Driven Decisions, Guaranteed:

The benefits and uses of AI and ML are vast, especially when it comes to turning raw data into valuable insights that can aid in making informed decisions about different aspects of your business. You can make data-driven decisions by leveraging AI and ML instead of relying on guesswork or intuition. A recent study by Accenture Research revealed that 87% of executives consider data-driven decision-making crucial for business success by 2023.

2. Happy Customers, Booming Business:

According to a study conducted by Accenture, 80% of customers are likelier to do business with a company that provides personalized experiences. Integrating AI and ML in business has enabled an understanding of individual customer preferences and the ability to anticipate their needs, leading to customized recommendations, personalized offers, and proactive assistance. This, in turn, leads to satisfied customers who are more likely to be loyal, thereby increasing the lifetime value of customers and ensuring a successful business.

3. Efficiency Boost, Cost Savings:

AI and ML can help automate repetitive tasks like data entry, customer service inquiries, and financial forecasting. This way, your employees can focus on more critical tasks, leading to more innovation and productivity. A recent study by McKinsey Global Institute says that AI can automate 40% of current jobs, which can help businesses save costs and become more efficient.

4. Future Predictions Today:

Businesses can significantly benefit from the advantages of AI and ML technologies, as they can analyze market trends and customer behavior powerfully. These technologies offer valuable insights that predict future demands, giving companies a competitive edge by helping them plan and strategize accordingly. According to a study by Forrester Research, businesses that embrace AI and ML solutions can expect a 20% increase in profitability compared to their rivals by 2025. With AI and ML-powered analytics, companies can stay ahead of their competitors, gain a competitive advantage, and be the first to know about the following big product or trend.

5. Innovation At Your Fingertips:

Keeping up with new technology is essential to succeed today. The benefits and uses of AI and ML are immense and can help you stay ahead of the competition. Incorporating AI and ML technologies into your business operations can demonstrate to your customers, investors, and employees that your company is forward-thinking and capable of tackling any obstacles that may arise. This can leave a positive impression on them and position you as a dependable and inventive business poised to reach your objectives.

AI & ML: Your Key To Unlocking Value​

The advantages of AI and ML are undeniable for businesses looking to analyze data and drive growth. This technology is not just a fad but a proven phenomenon. According to CAG Girish Chandra Murmu, by 2030, AI can potentially contribute trillions of dollars to the global economy. AI and ML can transform businesses of any size and help them improve their operations.
At Suma Soft, we specialize in leveraging the power of AI and ML for businesses to help them attain valuable insights and accomplish their objectives. Our range of solutions is designed to harness the potential of these technologies, enabling companies to predict future outcomes, gain insights into customer behavior, and create customized marketing campaigns. We are committed to providing comprehensive assistance to our clients and ensuring their success.

Nikhil Badjatya

Technical Manager – AI/ML Service | Smartchat and Voice Bot development |

Specialize in Fianace | Call centre Automation Project “Vanie – 100% Call Audit Solution

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